The Internet Consortium created an amazing visualisation of the evolution of the Australian interwebs. Not only is the flash animation a trip, but it also has some amazing utility – including the ability to filter by category, compare across multiple metrics and follow the progress (or in some cases, deterioration) of major websites.
I’m partial to social media, so I particularly enjoyed watching Facebook enter in the eleventh hour and stomp all over MSN and MySpace!
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"We live in a time when celebrities are voraciously tweeting their lives - yet one voice has remained silent. Tracy Morgan has not yet joined Twitter! Together, we can change this. We can rally the Internet around a common cause - to bring Tracy Morgan to Twitter. ”
So began the plea of Hugh Dornbush, when he last week launched Twacy.org – a campaign to bring funnyman Tracy Morgan to Twitter. Hugh, who is a good friend of mine, unveiled his mission last Tuesday at the New York Tech Meetup. The following day he and Attention (the social media marketing agency that I formerly worked for) hit the Internets with a specific call-to-action – if you tweet it, he will come. The twitterverse answered, and the site was peppered with Tracy’s one-liners – all compelling him to join.
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Came across this thanks to Barb Dybwad over at Mashable. Although the application of spelling your own company name in images from Flickr is fun for about five seconds, the idea of mashing images with text in general has some cool campaign applications.
Given the idea of personalising HTML e-mail campaigns with “Dear <Firstname>” is now the rule, rather than the exception, marketers need to find new ways of delivering personalisation to achieve cut-through and the ability to mash in images on-the-fly offers a whole new range of creative opportunities.
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Yes.
Single serving sites are an interesting phenomenon; most are humorous, few are useful, and all serve just one purpose – or no purpose at all. These sites have the potential to be incredibly viral, but it’s essential that they have a certain quirky or creative element about them – a “je ne sais quoi” of sorts – as they’re only comprised of a dedicated .com URL (usually a bit longer than average) and the single page website (which often has little or no design).
Although the majority of single serving sites serve no real utility, they can be slotted into some general categories:
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Kraft’s huge embarrassing fail that is iSnack 2.0 will go down in history… PR text books will cite it in their crisis control chapter and conversations around the water cooler will float to where were you when iSnack 2.0 launched? This is Kanye-calibre stuff we’re talking about here.
Me? I stumbled upon the full page ad while flicking through the Sydney Morning Herald in the LAX Qantas lounge. I was in the midst of leaving a comfortingly manic Manhattan life for a more healthy and balanced (translation: slow) life in Perth, Western Australia, so I won’t pretend that I was emotionally stable or anywhere near sober at this moment (hey, it’s a big move!); but, I am not exaggerating when I say that upon learning of this nefarious nomenclature, I burst into tears and nearly called the whole thing off. A bit rash I realise, but to me it symbolised the type of creative ideas and minds that I would encounter as a marketing strategist… and it scared the hell out of me. Luckily, upon deplaning in Perth, I was greeted with the news that the Internet felt the same way – with a number of spin-off blogs, videos and t-shirts quickly emerging to capitalise on the snafu. It came as no surprise when Kraft announced it was pulling the plug on the name and would be conducting a poll to find a suitable replacement.
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