Okay, let me start by saying that I wanted to post this for a couple of reasons
- Disclaimer: I worked on it. Bluefly was one of my very dearest clients while at Attention and I was heavily involved in this campaign from ideation right up to launch; I’m incredibly proud of how it has turned out.
- In my post about the Toyota Yaris agency campaigns, I suggested an approach of identifying influencers (ugh, can we get rid of that word already?) and then activating and empowering them to act as brand ambassadors. The proof is in the pudding, right? So here ya go…
Overview: America’s Most Stylish Blogger (affectionately referred to as AMSB) is a collaborative effort between designer fashion e-tailer Bluefly and Stylelist (AOL’s fashion and style blog) to find the country’s most style savvy blogger. The campaign commenced with an open call for submissions from which 8 bloggers were selected. The contestants are from all over the country, range in age and life stage and each possess a unique personal style.
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Oh noes, another cyberstoning!
Toyota’s Australian marketing folks are copping it for their unconventional RFP process, which has agencies competing their best Toyota Yaris campaigns against one another to take home the glory, the honour, the respect of their peers… and a retainer relationship with the car company! You can just see the agencies frothing at the mouth over this.
If you’re not familiar with Toyota’s social media ‘experiment’ here’s a quick overview (mUmBRELLA goes a bit more in-depth):
- 8 of the big digital/viral/guerrilla/social media/PR/advertising/[insert marketing buzzword here] agencies were asked to devise a social media campaign for the Yaris
- they were given 2 weeks dev time and a budget of 15k
- the top 5 were allowed to take their campaigns live and face the public
- the top 2 win projects with the company in the coming year
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Lady Gaga was a favorite costume this year. Yep, sans pants. (via BuzzFeed)
With Halloween just passed, you’ve probably noticed a disproportionate number of unsavory pictures floating around Facebook.
Now don’t get me wrong, I’m sure the sexy cop rubber jumpsuit seemed like a good idea at the time, but now all you’re left with is a PVC rash and the dozen or so photos you were tagged in on Facebook. Not a good look for anyone, but even worse if you’re trying to present yourself as a mature professional.
But… There’s an app for that!
The laundry detergent brand WISK has just released a Facebook application called WISK-IT, which helps you to “wash away the filth and clean up your profile.” The gist of how it works is you install the app, select your photographic indiscretions and it sends a message to the owner of the picture asking him/her to remove it.
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