Comments on: Toyota’s social experiment.

By: gourmet coffee bags

gourmet coffee bags — Sun, 22 Aug 2010 19:00:57 +0000

excellent writing .

By: BJ Cook

BJ Cook — Wed, 23 Dec 2009 08:18:33 +0000

So, great insights Marc. I think this is a great post for new marketers to really understand what strategy means and how tactics are formed from that. Selecting the top 5 influencers as distribution points makes a lot of sense. Give Toyota some credit where credit is due.

By: Marc Loveridge

Marc Loveridge — Thu, 12 Nov 2009 13:51:11 +0000

Hey David, thanks for the positive feedback. We’d love to join the race, but we don’t have an invite to the party. We’ll keep folks posted on our results (only if they’re impressive of course

By: Simon

Simon — Thu, 12 Nov 2009 08:51:00 +0000

First a disclaimer – Hothouse were one of the agencies involved. Of all the people who commented on the whole thing you are one of the few people qualified and I think you’ve done good job. While most of the posts are anonymous I followed a few. One punter who said “Toyota don’t get social media” was a call centre operator with no social media experience.

By: David

David — Thu, 12 Nov 2009 00:07:38 +0000

You’ve won in my books! Why don’t you join the race?

By: suzie

suzie — Wed, 11 Nov 2009 12:22:55 +0000

Nice work guys, likin’ your thinkin’ and dig your feed back.

The SMITHS new flavor chip/chup/crisp challange is on the same lines, i am with you they ‘nailed’ it as ownus on the buyers not the sellers …

My Yaris just asked me if i wanted a large v&t … So i am off!

By: Carolyn

Carolyn — Wed, 11 Nov 2009 07:17:21 +0000

Great post KV. You really nailed it. I love the toyotayarisisyournewbicycle. I think you should send it to ol’ Bruce