All Australians are free, within the bounds of the law, to say or write what they think about Australian governments or about any other subject or social issue as long as they do not endanger people, make false allegations or obstruct the free speech of others. The same applies to Australian newspapers, radio and television and other forms of media. Australians are free to protest the actions of government and to campaign to change laws.
- an excerpt from Life in Australia
When I migrated to Australia a few months back, Immigration provided me with Life in Australia, a 46 page booklet outlining the core values (including the one listed above) that ensure that Australia maintains its high standard of living as a free, democratic country; I was required to promise to abide by these values. As such, I was all the more shocked by yesterday’s announcement that the Australian government will move ahead with its ill-advised (and highly protested) plan to instill mandatory Internet filtering.
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One of the obvious challenges of pure-play e-tailing is making the intangible tangible. Think of the offline designer clothes shopping experience for a minute… exclusive boutiques, pampering sales staff, the beautiful packaging purchases are wrapped up in – it’s all in the attention to detail. Now layer in the fact that this is also very frequently a social activity and it seems damn near impossible to replicate this online.
However, there have been some valiant efforts: invite only shopping sites like Rue La La and Gilt mimic the air of exclusivity; ASOS offers round the clock customer service; and Net-a-Porter ships out orders in big black boxes filled with tissue paper and sealed with expertly tied bows.
And now Tobi has seriously upped the ante by integrating Fashionista, an augmented reality dressing room app into it’s website. Created by interactive marketing agency Zugara, the application enables shoppers to virtually try on clothes using their webcams and flash-based AR technology. Once ‘dressed’, the user can take a snapshot to be emailed or posted to Facebook. No, those pants don’t make your butt look big…
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Burson-Marsteller just announced the results of their study which examined corporate use of social media by Australia’s top brands [as named by Interbrand’s Best Brands Report].
Wait for it…
17 out of 20 of Australia’s top brands use at least one social network platform to communicate and engage with stakeholders.
…However, many corporate Facebook and Twitter accounts are inactive, suggesting companies are trying to decide how best to use them.
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Today we launched Bring It Back!, a social media campaign we devised for Ashley and Martin.
The campaign concept is simple - losing things sucks. Your favourite food gets discontinued, a great television show get canceled, bands break up… but you’re in luck, Ashley and Martin wants to help bring it back.
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