Ham? Maybe.

Wine? Quite possibly.

Limited strenuous exercise? Almost certainly.

There are a number of reasons why my fingers might feel fatter in 2010, that’s “twenty ten”  people, not “two thousand and ten”. Stop wasting good syllables. A problem shared is a problem halved, so I decided to discuss my condition with a few close friends. Turns out a number of the folks I surveyed were also suffering from podgy digit disorder. After much contemplation we uncovered a common factor in the way we all behaved over the Christmas holidays.

We had all spent more time playing with our iPhones. From DoodleJump to Tweetie we’d all been tapping, swiping and pinching far more than your average working week and it was starting to have physical effects. Or so we thought. Why else would we be tapping a back link when we were trying to hit the search field?

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foursquare is a cross between a friend-finder, a social city-guide and a game that rewards you for doing interesting things.

Yesterday was a good day – it was inadvertently brought to my attention that foursquare is finally available in Perth! And, it comes only a couple of months after its Australian debut in Sydney, Melbourne and Brisbane.

Here’s how it works:
Using a mobile app, mobile web or SMS (US only), users voluntarily check-in at a variety of locations – cafes, stores, bars, parks – and in doing so alert friends of their whereabouts… perfect if they’re in the area and keen to drop in to say hello. It’s also possible to check-in and keep the location private – designed for those times when three’s a crowd.

When checking-in, users can share tips (i.e. try the frites at Little Creatures!) and add activities to personal to-do lists. Check-ins earn points; there are extra points awarded for going to new places and the user who has checked-in most at a given location becomes the “Mayor”. Users can also unlock badges by checking in at interesting places… it’s a competition to explore your city!

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If you’ve been on Wikipedia in the last few weeks (which you likely have), you might’ve seen the thank you note from founder Jimmy Wales:

Wow. What can I say? Thank you.

We’ve just ended the most successful fundraiser in our history, $7.5 million USD raised in less than 8 weeks.

Incredible. But I’m not surprised.

In 2001, I took a bet on people, and you’ve never let me down.

You have created the largest collection of human knowledge ever assembled: 14 million encyclopedia articles in 270 languages, still growing and getting better every day. You have supported, funded and protected it…

I’m not ashamed to admit that I frequently use Wikipedia to find information on everything from trivial tidbits to abstract theories. What I do find shameful, is the fact that after years of using Wikipedia, this week was the first time I ever made a donation and offered something back.

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We're a small group of digital strategists and this is our chatter about online marketing campaigns.

In the digital space, criticisms are dealt freely, but rarely accompanied by solution. Commenting culture becomes anonymous cyberstoning. After all, everyone's a social media guru.

We aim to do it differently. Rants come with recommendations, raves with conviction. Our qualifications are in our case studies; this isn't our first rodeo.


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