I think we all agree that digital marketing no longer has to fight for inclusion. It’s been a 10 year battle for digital agencies but brands now fully understand the value proposition of the web: mass reach, accountability, cost effectiveness, flexibility, interactivity and engagement. Digital has earned its seat at the table.

So now it moves from inclusion to application. The application has become a little formulaic of late – lazy online media planning, SEM that’s not tuned regularly enough, factory produced micro-sites. It’s tactics without strategy, it’s action without invention and it needs to change.

Introducing thinq, a small group of specialist digital planners who share a common capability, an inbuilt desire to reach deep into your business and pull out your objectives, match them to your ever changing customer needs and help you think things through before you spend that sacred budget. We also happen to know a bit about online marketing having successfully created digital agencies ourselves and helped a wide range of clients (Virgin Money, 3 Mobile, Sanitarium, Subaru and BankWest) achieve their digital marketing objectives.

So if things are starting to look a tad formulaic and you’d like to rethink things then please drop us a line.