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	<title>thinq</title>
	<link>http://www.thinqdigital.com.au</link>
	<description>digital planners rant &#38; rave</description>
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		<title>Do you have what it takes to be iiNet&#8217;s Top Geek?</title>
		<description><![CDATA[A little geekiness lurks within all of us, some more than others (like the dude who can recite 100 decimal places of pi or this guy), so we&#8217;ve been working with Market United and iiNet on a competition to separate the geeks from the nerds and find the country&#8217;s Top Geek. How it works Casting [...]]]></description>
		<link>http://www.thinqdigital.com.au/2010/12/16/do-you-have-what-it-takes-to-be-iinets-top-geek/</link>
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		<title>Digitally conspicuous consumption.</title>
		<description><![CDATA[Keeping up with the Joneses is a lot tougher in the age of overshare. It&#8217;s not that conspicuous consumption is an emergent behaviour; as an economic theory it dates back to 1899 (first coined by Thorsten Veblen in The Theory of the Leisure Class) and people began buying for status over survival long before that. [...]]]></description>
		<link>http://www.thinqdigital.com.au/2010/10/20/digitally-conspicuous-consumption/</link>
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		<title>Words of mouth</title>
		<description><![CDATA[Why do we call it &#8216;word&#8217; of mouth? I can&#8217;t remember the last time somebody recommended a product or service to me with one single word; there&#8217;s almost always a story &#8211; and it&#8217;s this story (and it&#8217;s authentic delivery) that sells. Think about the last time a friend suggested something to you&#8230; there was [...]]]></description>
		<link>http://www.thinqdigital.com.au/2010/08/24/words-of-mouth/</link>
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		<title>How to develop a content roadmap in 8 hrs.</title>
		<description><![CDATA[Marc&#8217;s post about the &#8220;c-word&#8221; inspired me to share how I go about starting a content strategy when the client is in a hurry (which is often!). 1. Gather all ye faithful &#8211; 9am Set up a workshop with &#8220;surrogate users&#8221; &#8211; people in your organisation who talk to real users, all the time AND [...]]]></description>
		<link>http://www.thinqdigital.com.au/2010/06/15/how-to-develop-a-content-roadmap-in-8-hrs/</link>
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		<title>Why do we struggle with the &#8216;C&#8217; word?</title>
		<description><![CDATA[I blame Jamie Oliver, Mario Batali and the little skinny dude off The Cook and the Chef. These modern day heroes have us discussing the secret to a good celeriac pure and how you simply must use a good shiraz in your red wine jus, because nothing else will do. I&#8217;ve been to dinner parties [...]]]></description>
		<link>http://www.thinqdigital.com.au/2010/06/09/why-do-we-struggle-with-the-c-word/</link>
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		<title>How to prevent a social media shit storm, PART II.</title>
		<description><![CDATA[Prologue Part 1 of this post outlined some ways to avoid a social media debacle; but, hindsight is 20/20 (&#8230;just ask Nestlé) so this second part looks at some ways of handling/diffusing an ominous social media shit storm looming on the horizon. &#160; Be good. Companies have always had naysayers and critics, but with social [...]]]></description>
		<link>http://www.thinqdigital.com.au/2010/06/04/how-to-prevent-a-social-media-shit-storm-2/</link>
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		<title>Location-Based Marketing: Foursquare + Businesses</title>
		<description><![CDATA[My presentation on the business application of location-based service Foursquare from last week&#8217;s AMI FutureComms workshop: Location-Based Marketing: Foursquare + Businesses]]></description>
		<link>http://www.thinqdigital.com.au/2010/05/17/location-based-marketing-foursquare-businesses/</link>
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		<title>IKEA &#8211; My Kitchen Sucks!</title>
		<description><![CDATA[My Kitchen Sucks!, an IKEA campaign we&#8217;ve been working on with Market United launched earlier this week: Shoddy, dated or just not functional — tell us why your kitchen sucks and you could win an IKEA kitchen to the value of $10,000. With my partiality duly noted, I&#8217;m still gonna say that this campaign is [...]]]></description>
		<link>http://www.thinqdigital.com.au/2010/04/29/ikea-my-kitchen-sucks/</link>
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		<title>How to prevent a social media shit storm</title>
		<description><![CDATA[With the recent Nestlé vs. Greenpeace Facebook debacle and Kevin Smith live-tweeting as Southwest Airlines staff kicked him off a flight because he was deemed &#8220;too fat to fly&#8221;, some* predict 2010 will be the Year of the Social Media Crisis. (Y2.01K?!) Here&#8217;s what&#8217;s happening: Companies entering social media without an adequate understanding of the [...]]]></description>
		<link>http://www.thinqdigital.com.au/2010/04/15/how-to-prevent-social-media/</link>
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		<title>A recap of 2010 SXSW Interactive</title>
		<description><![CDATA[I traveled over 20,000 kilometers to attend SXSW interactive &#8211; a conference referred to by some as &#8216;spring break for nerds&#8217;. Two weeks ago, when I started writing this post (apologies for the delay, family emergency), I had this grandiose plan that I&#8217;d write one brilliant post summarising all that I&#8217;d seen and learned. I [...]]]></description>
		<link>http://www.thinqdigital.com.au/2010/04/08/a-recap-of-2010-sxsw-interactive/</link>
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