Okay, let me start by saying that I wanted to post this for a couple of reasons

1. Disclaimer: I worked on it. Bluefly was one of my very dearest clients while at Attention and I was heavily involved in this campaign from ideation right up to launch; I’m incredibly proud of how it has turned out.
2. In my post about the Toyota Yaris agency campaigns, I suggested an approach of identifying influencers (ugh, can we get rid of that word already?) and then activating and empowering them to act as brand ambassadors. The proof is in the pudding, right? So here ya go…

Overview: America’s Most Stylish Blogger (affectionately referred to as AMSB) is a collaborative effort between designer fashion e-tailer Bluefly and Stylelist (AOL’s fashion and style blog) to find the country’s most style savvy blogger. The campaign commenced with an open call for submissions from which 8 bloggers were selected. The contestants are from all over the country, range in age and life stage and each possess a unique personal style.

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