Burson-Marsteller just announced the results of their study which examined corporate use of social media by Australia’s top brands [as named by Interbrand’s Best Brands Report].

Wait for it…

17 out of 20 of Australia’s top brands use at least one social network platform to communicate and engage with stakeholders.

…However, many corporate Facebook and Twitter accounts are inactive, suggesting companies are trying to decide how best to use them.

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