With the recent Nestlé vs. Greenpeace Facebook debacle and Kevin Smith live-tweeting as Southwest Airlines staff kicked him off a flight because he was deemed “too fat to fly”, some* predict 2010 will be the Year of the Social Media Crisis. (Y2.01K?!)


Here’s what’s happening:

Companies entering social media without an adequate understanding of the space, insufficient planning & resource allocation
+
Detractors, critics, angry consumers and mommy bloggers [*shiver*] are better able to mobilise and coordinate attacks against said companies
=
[cue doomsday music]

The perfect social media shit storm.


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