Came across this thanks to Barb Dybwad over at Mashable. Although the application of spelling your own company name in images from Flickr is fun for about five seconds, the idea of mashing images with text in general has some cool campaign applications.

Given the idea of personalising HTML e-mail campaigns with “Dear <Firstname>” is now the rule, rather than the exception, marketers need to find new ways of delivering personalisation to achieve cut-through and the ability to mash in images on-the-fly offers a whole new range of creative opportunities.

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