Came across this thanks to Barb Dybwad over at Mashable. Although the application of spelling your own company name in images from Flickr is fun for about five seconds, the idea of mashing images with text in general has some cool campaign applications.

Given the idea of personalising HTML e-mail campaigns with “Dear <Firstname>” is now the rule, rather than the exception, marketers need to find new ways of delivering personalisation to achieve cut-through and the ability to mash in images on-the-fly offers a whole new range of creative opportunities.

To give you a flavour of what can be done take a look at what the folks at Market United did for BankWest for a credit card campaign. They mashed prospect data (first name, last name) with images to create a highly personal HTML e-mail campaign where the prospect’s name appeared on the card.

So if you are thinking of new ways to personalise e-mail or landing pages then consider how you can mash pictures and words to add some wow.