"We live in a time when celebrities are voraciously tweeting their lives - yet one voice has remained silent. Tracy Morgan has not yet joined Twitter! Together, we can change this. We can rally the Internet around a common cause - to bring Tracy Morgan to Twitter. ”

So began the plea of Hugh Dornbush, when he last week launched Twacy.org – a campaign to bring funnyman Tracy Morgan to Twitter. Hugh, who is a good friend of mine, unveiled his mission last Tuesday at the New York Tech Meetup. The following day he and Attention (the social media marketing agency that I formerly worked for) hit the Internets with a specific call-to-action – if you tweet it, he will come. The twitterverse answered, and the site was peppered with Tracy’s one-liners – all compelling him to join.

Just one day later, @realTracyMorgan joined Twitter (with a verified account!) – and, at time of publishing, is about to surpass 40,000 followers.

Another case of social media FTW! Well done, Hugh – and a big hat tip to Colin Nagy and the rest of the Attention crew!