I traveled over 20,000 kilometers to attend SXSW interactive – a conference referred to by some as ‘spring break for nerds’. Two weeks ago, when I started writing this post (apologies for the delay, family emergency), I had this grandiose plan that I’d write one brilliant post summarising all that I’d seen and learned. I now realise that’s not going to happen because 1. I’m sober now, and 2. SXSW is more about the people you meet (usually over margaritas: see #1) than the panels and keynote speakers.

BUT, since that isn’t much help for the handful of you that weren’t there, here are 4 of my takeaways:

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"We live in a time when celebrities are voraciously tweeting their lives - yet one voice has remained silent. Tracy Morgan has not yet joined Twitter! Together, we can change this. We can rally the Internet around a common cause - to bring Tracy Morgan to Twitter. ”

So began the plea of Hugh Dornbush, when he last week launched Twacy.org – a campaign to bring funnyman Tracy Morgan to Twitter. Hugh, who is a good friend of mine, unveiled his mission last Tuesday at the New York Tech Meetup. The following day he and Attention (the social media marketing agency that I formerly worked for) hit the Internets with a specific call-to-action – if you tweet it, he will come. The twitterverse answered, and the site was peppered with Tracy’s one-liners – all compelling him to join.

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