Wowza, Facebook just turned 6! That’s really old. It’s even older in the sense of social network years (whose ratio to calendar years must be something like 11:1). And, like any good cougar vying for young’uns, it celebrated the big day with a face lift to its homepage.

My account rolled over to the new homepage today; it’s all about navigation and accessibility this time around:

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Ham? Maybe.

Wine? Quite possibly.

Limited strenuous exercise? Almost certainly.

There are a number of reasons why my fingers might feel fatter in 2010, that’s “twenty ten”  people, not “two thousand and ten”. Stop wasting good syllables. A problem shared is a problem halved, so I decided to discuss my condition with a few close friends. Turns out a number of the folks I surveyed were also suffering from podgy digit disorder. After much contemplation we uncovered a common factor in the way we all behaved over the Christmas holidays.

We had all spent more time playing with our iPhones. From DoodleJump to Tweetie we’d all been tapping, swiping and pinching far more than your average working week and it was starting to have physical effects. Or so we thought. Why else would we be tapping a back link when we were trying to hit the search field?

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We're a small group of digital strategists and this is our chatter about online marketing campaigns.

In the digital space, criticisms are dealt freely, but rarely accompanied by solution. Commenting culture becomes anonymous cyberstoning. After all, everyone's a social media guru.

We aim to do it differently. Rants come with recommendations, raves with conviction. Our qualifications are in our case studies; this isn't our first rodeo.


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