An experienced digital marketer and self-confessed Internet addict, Kristen specialises in helping brands use social media to build engagements, foster brand advocacy and generate positive word-of-mouth online.

In her previous role as the Creative Director for Attention – a New York based boutique digital agency – Kristen helped build and execute social media strategies for the agency’s impressive client roster, including: MAC Cosmetics, Aveda, Ritz-Carlton, Bluefly, Newsweek, Clinique, Hudson Jeans and Mashable.

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