OK so this is a tad self promotional but there’s something in it for you so don’t be too quick to judge. I will be presenting at this year’s Sydney ad:tech and if, despite this announcement, you were still thinking of attending (16th and 17th March) then drop me a line (marc@thinqdigital.com.au) as I can send you a code that scores 20% off your ticket(s). Here endeth the promotion.

Today we launched Bring It Back!, a social media campaign we devised for Ashley and Martin.

The campaign concept is simple - losing things sucks. Your favourite food gets discontinued, a great television show get canceled, bands break up… but you’re in luck, Ashley and Martin wants to help bring it back.

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Okay, let me start by saying that I wanted to post this for a couple of reasons

1. Disclaimer: I worked on it. Bluefly was one of my very dearest clients while at Attention and I was heavily involved in this campaign from ideation right up to launch; I’m incredibly proud of how it has turned out.
2. In my post about the Toyota Yaris agency campaigns, I suggested an approach of identifying influencers (ugh, can we get rid of that word already?) and then activating and empowering them to act as brand ambassadors. The proof is in the pudding, right? So here ya go…

Overview: America’s Most Stylish Blogger (affectionately referred to as AMSB) is a collaborative effort between designer fashion e-tailer Bluefly and Stylelist (AOL’s fashion and style blog) to find the country’s most style savvy blogger. The campaign commenced with an open call for submissions from which 8 bloggers were selected. The contestants are from all over the country, range in age and life stage and each possess a unique personal style.

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Oh noes, another cyberstoning!

Toyota’s Australian marketing folks are copping it for their unconventional RFP process, which has agencies competing their best Toyota Yaris campaigns against one another to take home the glory, the honour, the respect of their peers… and a retainer relationship with the car company! You can just see the agencies frothing at the mouth over this.

If you’re not familiar with Toyota’s social media ‘experiment’ here’s a quick overview (mUmBRELLA goes a bit more in-depth):

• 8 of the big digital/viral/guerrilla/social media/PR/advertising/[insert marketing buzzword here]  agencies were asked to devise a social media campaign for the Yaris
• they were given 2 weeks dev time and a budget of 15k
• the top 5 were allowed to take their campaigns live and face the public
• the top 2 win projects with the company in the coming year

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